THE CHALLENGE

Finger Lakes Gaming and Racetrack is a casino in central New York that was facing some stiff competition from other gaming facilities in the region. Patrons who lived in the area were willing to travel a little further to do their gaming elsewhere, so we were tasked with changing that behaviour.

THE STRATEGY

The one benefit that Finger Lakes Gaming and Racetrack has over their competitors is location; many people live in the area because it’s a beautiful place to be. So we positioned Finger Lakes as the place to go when when players are feeling lucky, and when they want to get into the action right away. They don’t have to travel too far – because excitement is right next door.

THE SOLUTION

We tapped into relatable, everyday situations that everyone can identify with. That feeling you get when people are “too close”. Whether they are invading your personal space, or simply putting you in a situation that you just can’t get out of. We juxtaposed that insight with the notion that Finger Lakes Gaming and Racetrack is close by when you want it.