THE challenge

With sales starting to slump in a saturated market, Higgins and Burke was looking to increase their brand awareness through a multifaceted campaign targeted towards the busy female demographic.

THE STRATEGY

All women, from all walks of life, have a lot to juggle in their daily lives; kids, careers, you name it. Sometimes, many don’t even have time to catch their breath, and take a moment for themselves.

THE SOLUTION

We focused on different scenarios depicting women taking a much deserved break from their hectic schedules. We did this through the hashtag #teatimeout. 

An integrated campaign was launched where users could submit images of their very own #teatimeout through social media, which was supported by various print publications. Those selected were awarded free tea for a year, courtesy of Higgins&Burke.