DIRECTOR / Darcy Love WRITER / Niko Pajkovic PRODUCER / Nason Markwell, Ambition Studios
THE challenge
Yorkville University is a private institution with campuses across Canada. We targeted a slightly older demographic who might be looking for a career change.
THE STRATEGY
Yorkville University believes education should be a catalyst for change, not a barrier.
THE RESULTS
Across Youtube, Meta and LinkedIn we accumulated over 15,000,000 views. In addition to a +55% search lift holistically, we drove a +195% search lift outcome.
rebranding
As a part of the campaign launch, the team at Yorkville led a complete brand overall, created almost entirely in-house.
brand guidelines
Extensive guidelines were created to be used by our internal stakeholders and external vendors, as well as the entire marketing team. These included visual standards, a brand narrative detailing who and why we exist, and a copy style guide for the writing and communications teams.
DESIGNER / Roxanne Correia WRITER / Cara Jackson
SWAG AND MERCHANDISE
To celebrate the launch of our new branding, merchandising was designed and produced, living on Yorkville University’s merch site:
Unlike our previous branding, students and alumni alike were eager and proud to show off where they achieved their goals. The endorsement of our students is everything, so if they wore it, we did something right.
SITE DESIGN / The Fix Group